Earlier this week, Afinida Marketing announced it had reached agreements with eight businesses, signing contracts to provide marketing services for each of them (read the official press release here). Collectively, the contracts are worth nearly half a million dollars ($450k) in annual revenue and represent consistent income and a steady stream of projects for the marketing team.

Now that the dust has settled on that exciting news, it’s time for the team to get to work. What do these contracts look like? What is Afinda Marketing expected to produce for these (and other) new clients? Let’s take a quick look.

First Things First

While we can’t divulge much regarding the specific details within the contracts themselves, we can say that most of these new clients will receive marketing in both the digital and traditional sense. Afinida Marketing believes in a holistic approach for our clients, making sure that marketing content—in any form—is expressed properly through a variety of channels and mediums to not only reach broader audiences and consumer bases, but to influence and educate them into becoming loyal brand believers and ultimately, long-term customers.

A Strategic Client Starting Point

For new clients like these, Afinida Marketing starts by identifying any previous marketing tactics, usually by performing a deep dive into their sales and marketing history and understanding their reasoning and objectives. Next, the team looks for ways to enhance existing marketing strategies while creating news ways to maximize opportunities for each client to hit their goals.

To determine the overall success of our marketing efforts for these new clients, we’ll be examining several key factors and establishing client goals that may include but are not limited to: brand awareness and visibility, establishing them as a thought leader or industry expert, customer engagement, and sales. We can expect to see client success after designing and employing a winning combination of digital and traditional marketing.

Digital Marketing: Ensuring Client Relevance in a Competitive Landscape

One of the fastest ways we can help our clients see positive results is through proper digital marketing. This type of marketing allows us to use a variety of ways to boost brand growth. Below are some examples.

• Content Marketing: Creating and distributing valuable content to engage and inform target audiences, fostering brand loyalty through online blogs, articles, guest-authored posts, email campaigns, newsletters, and more.
• Search Engine Optimization: Improving website visibility on search engines to attract organic traffic, influence sales leads, and drive conversions.
• Social Media Marketing: Leveraging platforms like Facebook, Instagram, and LinkedIn to build brand awareness and engage with customers through a variety of posts.
• Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns to drive immediate traffic and conversions on search engines, websites, and social media.
• Video Marketing: Producing engaging video content to effectively communicate brand messages and captivate audiences.

Traditional Marketing: A Modern Approach to Tried-and-True Methods

For years, utilizing “offline” channels to reach consumers was the norm—and highly effective. It still is. Traditional marketing often provides a more permanent presence and can leave a lasting impression over time. To complement our digital marketing strategies, Afinida Marketing also specializes in traditional marketing.

• Printed Advertising: Creating content and collateral including newsletter and magazine ads, brochures, flyers, and other promotional material.
• Direct Mail: Sending physical material such as letters or postcards, directly to consumer mailboxes (personal or business).
• Outdoor Advertising: Placing advertisements on billboards, posters, and signage in high-traffic areas to capture public attention.
• Broadcast Media: Engaging audiences via television, video, and radio advertising or posting to video sites like YouTube, Vimeo, etc.
• Event Marketing: Participating in or hosting events, trade shows, and exhibitions to directly engage with potential and existing customers.

The Time is Now

We wholeheartedly believe that our marketing efforts for these new clients will be successful. And, while time will tell the level of success to be achieved, one thing’s for sure: now’s the time to get started. We look forward to collaborating with our new partners and growing with them!

Afinida Marketing welcomes the opportunity to help clients cut through the noise and stand out through simple, straightforward practices and transparent data-driven results. Are you ready for a marketing agency to meet your challenges? Contact our team today! We’re ready to go to work for you.